Parle Agro, India’s largest beverage company, launched Frooti Fizz in March 2017 in India. Their main objective was to create a great successor brand in Frooti Fizz and establish it as an extension to the flagship legacy brand Frooti.
FleishmanHillard worked with Parle Agro to launch the new product and amplify the message across India, aligning with the company’s summer campaign – it was India’s first mango fizz drink. This campaign generated high visibility for the product through targeted messaging across varied stakeholders to deliver brand messages of growth, expansion and changing consumer preferences.
Overall results?The campaign delivered tens of millions of worth media impressions for Parle Agro. The launch was equally covered by the national mainstream, business and electronic media.