Making GoPro not just another camera, but a storytelling device

Brand Marketing, Media Relations

GoPro is a platform that makes it incredibly exciting and easy for people to celebrate and share memories and experiences in a fun and creative manner. FleishmanHillard was selected to help introduce the GoPro brand to India by crafting an integrated strategy that catered to local flavors while staying true to its global communication ethos.

FleishmanHillard helped GoPro in strategizing and executing its earned communications strategy in India with the launch of the HERO5. FleishmanHillard engaged with top influencers and media and also with the brand’s end-users across segments such as technology, travel, fashion and lifestyle. FleishmanHillard helped amplify the brand’s visibility while simultaneously cultivating GoPro as an essential companion amongst its growing number of advocates; translating to a significant rise in awareness as well as product sales in India!

Overall results – The integrated approach with focus on ‘glocal’ reviews and original multi-format content has paved the way for positive ongoing conversations around GoPro and its range of offerings. Furthermore, in depth camera and application reviews strengthened GoPro’s position as a unique player in the photography space with the HERO5 Black being awarded the NDTV Gadget Guru ‘Camera of the Year’ 2017 Award. GoPro and FleishmanHillard continue to devise innovative campaigns that will help propel the brand further in India and are collectively developing a loyal following for the cult brand.