The implications of global rebranding, by FleishmanHillard India’s Yusuf Hatia
Earlier this month FleishhmanHillard unveiled a newly refreshed corporate brand and associated digital media property. The new branding reflects the evolution of the public relations firm into a fully integrated communications company. Yusuf Hatia, MD of Client Service at FleishmanHillard India, discusses the implications of the global rebranding for the PR business in India.
Read the full interview here
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