Last month Godrej Security Solutions, a client of Fleishman-Hillard Mumbai, launched a range of advanced home security solutions called SEE-U. SEE-U uses advanced CCTV technology with high quality, real-time video streaming facility, integrated motion detection system with both e-mail alerts and web-based live views making it convenient for consumers to look into his home while on the go.
To successfully launch the product, Fleishman-Hillard recommended a focused media engagement with key consumer and city media, rolled out in multiple Indian cities. Conscious of the need to ensure a safe environment for her family, Indian actor and television presenter and mother of a baby, Mandira Bedi assisted Godrej showcase the benefits of the product. The engagement drove messages on the product, its technology and its impact on the safety of modern Indian homes. The programme which was strategized, planned and executed by the FH Mumbai and Bangalore teams reached out to over 126 journalists, securing over 55 exposures in key mainlines, business and electronic media.
Godrej, a trusted consumer brand, is now keen to take up an advocacy role to further drive messages and communication on home safety, security and protection in Indian cities.